Valuable Features in Helios IQ

Valuable Features in Helios IQ

With new features in Helios IQ, you have everything under control at a glance. With the Live Monitoring you check in real-time how your campaigns are performing. With the immediate push of campaigns and interactive reporting you are one step ahead your competitors.

  • Quick Campaign Push: Campaign updates go live in under three minutes.
  • Efficient Campaign Management: Campaign Wizard and Entity Tree for easy booking of advertising campaigns. Unlimited banner formats. Inventory estimation under consideration of targeting criteria. Campaign control and optimisation on CPM, CPC and effective CPM basis possible. Campaign history logs.

  • Live Test: Banner preview directly on the ad placement! From a simple GIF banner to complex Rich Media and Online Video Ads – Helios IQ lets you see them in a live environment, in the browser of your choice!
  • Live Monitoring: Impressions, Views, Clicks and Click rate are reported live (in real time) – for campaigns and web sites.

  • Interactive Reporting: Highest flexibility in reporting for individual presentation of the data. Standard reports (web sites, campaigns, network, user), Inventory/Forecasting reports, Report subscriptions – even for every hour. Compatible with Excel, CSV and XML.
  • Post click Tracking for Transactions: Detailed reporting to comprehend if users that had clicked on a banner beforehand made a transaction on the website of the target URL (i.e. order an article in the shop or sign up for a newsletter).
  • User Tracking: With the user tracking function, you can retrace on which pages within the Internet presence the users are navigating.
  • Advanced Targeting: Many specific targeting criteria to send online advertising efficiently, quickly and precisely to the user – including local targeting up to city level.
  • Rich Media Formats and Booking: Wizard with predefined media formats. Easy upload and multi link feature. Complicated ad formats (Layer, Flash, etc.) are automatically adjusted to the ad server. Disk space to save creatives in the ad server for further usage – and much more.

  • Maximal Performance and Security: Extremely high security standards and uptime in banner delivery by the ADTECH ad serving data centers.

To see what ADTECH Helios IQ can do for your business email info@365digital.co.za

For more information about trafficking and campaign management for ADTECH Helios IQ, click here.