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Hi there
From everyone here at 365 we'd like to welcome not only the world to South Africa but you to 365 Digital's first newsletter! We're thrilled to be bringing you all the latest ADTECH News and new 365 clients, Q and A with the Oracle and a close up of our offerings with Feature Focus.
Our office is still positively buzzing with World Cup fever. From the flags in the window and sound of Vuvuzela's and car horns in the street below to the strategically placed TVs ensuring everyone in the office can keep an eye on the latest news and updates, we're feeling it! As a result the newsletter is focused on the World Cup and how you can use the latest 365 Digital offerings to your advantage and get the most out of your websites and campaigns during unique events like this.
I do hope you find use for it and please feel free to feedback to us with what you would like to see more of in the future.
Our office is still positively buzzing with World Cup fever. From the flags in the window and sound of Vuvuzela's and car horns in the street below to the strategically placed TVs ensuring everyone in the office can keep an eye on the latest news and updates, we're feeling it! As a result the newsletter is focused on the World Cup and how you can use the latest 365 Digital offerings to your advantage and get the most out of your websites and campaigns during unique events like this.
I do hope you find use for it and please feel free to feedback to us with what you would like to see more of in the future.
Jade McDade and the 365 team 
ADTECH Survey: FIFA World Cup Impacts Web Reach
We all know what Football fanatics the English are and a recent ADTECH survey has not only reinforced it but also demonstrated that the English turn to television rather than the web during matches. Read More
ADTECH, the world's leading ad serving platform, launches geo-load balancing ensuring faster and more efficient ad delivery for publishers
We know you want your ads to deliver as fast as Lionel Messi tip-toes past his opponents on the football field and this is now being made possible with Ultra DNS servers. This revolutionary technology cleverly uses an address database for more effective route planning. The load balancer geographically distributes the ads, via ultra DNS servers, which then find the shortest way from the user's browser back to the ad server. Like sometimes the fastest way to goal is to bypass the midfield, ADTECH has you covered. Read more
We know you want your ads to deliver as fast as Lionel Messi tip-toes past his opponents on the football field and this is now being made possible with Ultra DNS servers. This revolutionary technology cleverly uses an address database for more effective route planning. The load balancer geographically distributes the ads, via ultra DNS servers, which then find the shortest way from the user's browser back to the ad server. Like sometimes the fastest way to goal is to bypass the midfield, ADTECH has you covered. Read more
ADTECH Targets the Apple iPad
Along with the standard browsers ADTECH Helios offers for targeting it is now possible to directly target the iPad. Perfect for targeting the World Cup fan on the go! Read more
Along with the standard browsers ADTECH Helios offers for targeting it is now possible to directly target the iPad. Perfect for targeting the World Cup fan on the go! Read more
Welcome to Celebration.co.za who have chosen 365 Digital for their ad serving, campaign management and ad sales solution.
There's nothing we love more than a good wedding so it's a pleasure to be working with one of South Africa's premier online wedding directories. The site makes it so easy for not only locals but also those foreigners who've fallen in love with South Africa during the World Cup to source every South African service provider they could need all in one place. Read More
Check out the site www.celebration.co.zaand contact us if you're interested in advertising.
Like the psychic octopus who has been correctly predicting the outcome of World Cup matches, the 365 Oracle knows all and is here to impart ad serving and campaign management wisdom. Submit your question and if we publish it in the next newsletter you'll win a surprise gift pack!
Q. What is an average click thru rate?
A. Every country, website, section and ad size is different and click through rates can vary seasonally and with different advertiser types. Generally speaking though international research has shown that usually pop up, overlay ads and half size page ads receive the highest click through rates with an average of 0.50%, followed by skyscrapers with 0.30% and banners and MPU's with 0.20%.
A. Every country, website, section and ad size is different and click through rates can vary seasonally and with different advertiser types. Generally speaking though international research has shown that usually pop up, overlay ads and half size page ads receive the highest click through rates with an average of 0.50%, followed by skyscrapers with 0.30% and banners and MPU's with 0.20%.
A good way to determine the average click through rate for your website is to run a report that shows the click through rates by placement, size, section and campaign type for your website's entire history. If you filter this report by size and campaign type then take the average of those values this will then give you your average click through rate for each. You can then use this information to measure your campaigns against and determine how good or bad the click through rate is compared to your average.
Campaign Management IMS Over Ride
The Inventory Management System (IMS) in ADTECH's Helios IQ forecasts, manages and optimises banner delivery enabling the best possible turnover of your ad space. The highly developed algorithm the IMS uses is based on your websites historical data and aims to provide accurate forecasts and consistent campaign delivery. But what if you know something the IMS doesn't? For example your traffic is going to increase exponentially for a certain period of time due to a World Cup match? In times of peak traffic the IMS Over Ride allows you to generate maximum profit for your traffic by setting a predefined inventory capacity for a specified date range. This will then allow you to deliver guaranteed campaigns in the additional inventory where the IMS would not allow.
The Inventory Management System (IMS) in ADTECH's Helios IQ forecasts, manages and optimises banner delivery enabling the best possible turnover of your ad space. The highly developed algorithm the IMS uses is based on your websites historical data and aims to provide accurate forecasts and consistent campaign delivery. But what if you know something the IMS doesn't? For example your traffic is going to increase exponentially for a certain period of time due to a World Cup match? In times of peak traffic the IMS Over Ride allows you to generate maximum profit for your traffic by setting a predefined inventory capacity for a specified date range. This will then allow you to deliver guaranteed campaigns in the additional inventory where the IMS would not allow.
To have the IMS Over Ride activated in your network or for more information about anything in this newsletter or in general, please contact us
9 July 2010
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365 Digital offers short term out sourcing for your trafficking and campaign management to cover you during staff holidays and transitional periods. View the details
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We're always on the lookout for savvy new staff. |
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Goals are the key to success not only on the football pitch but for successful online campaign performance. Identify clear goals for your campaign from the beginning. Are you looking to reach the maximum amount of unique users, increase the click through rate or generate new leads? Defined goals will give you a clear objective when optimising a campaign. |
 "Since signing on as one of 365 Digitals clients, we have been able to once again direct our focus to our editorial projects and place our ad serving needs in their very capable hands. Their fast, efficient and always friendly support team make it a pleasure to run all our digital campaigns off their intuitive platform." Megan Kakor COSMOPOLITAN Online Editor |
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365 Digital
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