Ad Specifications

Please use the following creative specifications when designing online ads for 365 Digital clients and publishers using the ADTECH Helios IQ ad server.

All creative assets and questions regarding specs can be sent to the 365 Digital team traffic@365digital.co.za

» Flash specs can be found here

Ad Unit Initial Size Expanded size Expand direction Recommended File Size Formats accepted Audio  Animation / Looping Video Additional Notes
Leaderboard 728x90 728x350 expand down on mouse over and retract on mouse off 39k Flash (swf), gif, jpeg, html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db Can loop indefinitely, frame rate - maximum 25 frames per second Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum  
Banner 468x60 468x350 expand down on mouse over and retract on mouse off 39k Flash (swf), gif, jpeg, html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db Can loop indefinitely, frame rate - maximum 25 frames per second Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum  
Fat Banner 468x120 468x350 expand down on mouse over and retract on mouse off 39k Flash (swf), gif, jpeg, html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db Can loop indefinitely, frame rate - maximum 25 frames per second Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum  
Button 120x120 - - 15k Flash (swf), gif, jpeg, html and 3rd party tags - Can loop indefinitely, frame rate - maximum 25 frames per second -  
MPU / Content Box 300x250 300x500 any direction depending on the website and page, expansion on mouse over and retract on mouse off 39k Flash (swf), gif, jpeg, html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db Can loop indefinitely, frame rate - maximum 25 frames per second Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum  
Mini Skyscraper 120x300 - - 20k Flash (swf), gif, jpeg, html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db Can loop indefinitely, frame rate - maximum 25 frames per second -  
Skyscraper 120x600 360x600 from right to left or from left to right depending on the website and page, expansion on mouse over and retract on mouse off 39k Flash (swf), gif, jpeg, html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db Can loop indefinitely, frame rate - maximum 25 frames per second Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum  
Wide Skyscraper 160x600 360x600 from right to left or from left to right depending on the website and page, expansion on mouse over and retract on mouse off 39k Flash (swf), gif, jpeg, html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db Can loop indefinitely, frame rate - maximum 25 frames per second Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum  
Overlay / Floating Ad 400x400 - - 39k Flash (swf), gif, jpeg, html and 3rd party tags - 30 Seconds maximum floating animation then auto close, frame rate - maximum 25 frames per second Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum Must have a clearly visible close button measuring 25x25 pixels in the top left hand corner present for the duration with a non-transparent background and 'close' text, clicking on the close button should close the ad immediately
Peelback 125x125 500x500 expansion on mouse over and retract on mouse off 99k Flash (swf), html and 3rd party tags Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db 5 seconds maximum on the teaser, 30 seconds on the expansion Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum A clearly visible close button must appear in the top right hand corner of the ad unit at all times

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