Please use the following creative specifications when designing online ads for 365 Digital clients and publishers using the ADTECH Helios IQ ad server.
All creative assets and questions regarding specs can be sent to the 365 Digital team traffic@365digital.co.za
ยป Flash specs can be found here
| Ad Unit | Initial Size | Expanded size | Expand direction | Recommended File Size | Formats accepted | Audio | Animation / Looping | Video | Additional Notes |
| Leaderboard | 728×90 | 728×350 | expand down on mouse over and retract on mouse off | 39k | Flash (swf), gif, jpeg, html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | Can loop indefinitely, frame rate – maximum 25 frames per second | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | |
| Banner | 468×60 | 468×350 | expand down on mouse over and retract on mouse off | 39k | Flash (swf), gif, jpeg, html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | Can loop indefinitely, frame rate – maximum 25 frames per second | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | |
| Fat Banner | 468×120 | 468×350 | expand down on mouse over and retract on mouse off | 39k | Flash (swf), gif, jpeg, html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | Can loop indefinitely, frame rate – maximum 25 frames per second | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | |
| Button | 120×120 | - | - | 15k | Flash (swf), gif, jpeg, html and 3rd party tags | - | Can loop indefinitely, frame rate – maximum 25 frames per second | - | |
| MPU / Content Box | 300×250 | 300×500 | any direction depending on the website and page, expansion on mouse over and retract on mouse off | 39k | Flash (swf), gif, jpeg, html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | Can loop indefinitely, frame rate – maximum 25 frames per second | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | |
| Mini Skyscraper | 120×300 | - | - | 20k | Flash (swf), gif, jpeg, html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | Can loop indefinitely, frame rate – maximum 25 frames per second | - | |
| Skyscraper | 120×600 | 360×600 | from right to left or from left to right depending on the website and page, expansion on mouse over and retract on mouse off | 39k | Flash (swf), gif, jpeg, html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | Can loop indefinitely, frame rate – maximum 25 frames per second | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | |
| Wide Skyscraper | 160×600 | 360×600 | from right to left or from left to right depending on the website and page, expansion on mouse over and retract on mouse off | 39k | Flash (swf), gif, jpeg, html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | Can loop indefinitely, frame rate – maximum 25 frames per second | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | |
| Overlay / Floating Ad | 400×400 | - | - | 39k | Flash (swf), gif, jpeg, html and 3rd party tags | - | 30 Seconds maximum floating animation then auto close, frame rate – maximum 25 frames per second | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | Must have a clearly visible close button measuring 25×25 pixels in the top left hand corner present for the duration with a non-transparent background and ‘close’ text, clicking on the close button should close the ad immediately |
| Peelback | 125×125 | 500×500 | expansion on mouse over and retract on mouse off | 99k | Flash (swf), html and 3rd party tags | Must be user initiated by a click, clearly visible stop and start audio controls, encoded at volume less than or equal to -12 db | 5 seconds maximum on the teaser, 30 seconds on the expansion | Stop, start and volume controls are required, video cannot loop and cannot exceed 30 seconds, streaming size up to 2mb maximum | A clearly visible close button must appear in the top right hand corner of the ad unit at all times |
