Valuable features in Helios IQ Agency
With efficient features e.g. the immediate push of campaigns and the live monitoring you have an overview at any time and know exactly how your online campaigns are performing. Everything under control, in one view. This is how smart ad serving works!
- Graphic representation of an agency’s media plan: Campaign calendar at a glance – quick overview of the booked time ranges.
- Efficient Campaign Management: Campaign Wizard and Entity Tree for easy booking of advertising campaigns. Unlimited banner formats. Inventory estimation under consideration of targeting criteria. Campaign control and optimisation on CPM, CPC and effective CPM basis possible. Campaign history logs.
- Rich Media Formats and Booking: Wizard with predefined media formats. Easy upload and multi link feature. Complicated ad formats (Layer, Flash, etc.) are automatically adjusted to the ad server. Disk space to save creatives in the ad server for further usage – and much more.
- Advanced Targeting: Many specific targeting criteria to send online advertising efficiently, quickly and precisely to the user – including local targeting up to city level.
- Quick Campaign Push: Campaign updates go live in under three minutes.
- Live Monitoring: Impressions, Views, Clicks and Click rate are reported live (in real time) – for campaigns and web sites.
- Post click Tracking for Transactions: Detailed reporting to comprehend if users that had clicked on a banner beforehand made a transaction on the website of the target URL (i.e. order an article in the shop or sign up for a newsletter).
- User Tracking: With the user tracking function, you can retrace on which pages within the Internet presence the users are navigating.
- Interactive Reporting: Highest flexibility in reporting for individual presentation of the data. Standard reports (web sites, campaigns, network, user), Inventory/Forecasting reports, Report subscriptions – even for every hour. Compatible with Excel, CSV and XML.
- Maximal Performance and Security: Extremely high security standards and uptime in banner delivery by the ADTECH ad serving data centres.
For more information about trafficking and campaign management for ADTECH Helios IQ for Agencies, click here.
To see what ADTECH Helios IQ for Agencies can do for your business, email email@example.com